TikTok business strategy: 3 ways beauty brands capitalised on the app’s favourite It girls this week

Posted by Emilie McMeekan in Analysis

1 month ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. The social advert: Jo Malone London Travel Sprays with Sofia Richie Grainge Sofia Richie Grainge’s first TikTok appeared days before her April wedding and she has since accumulated 3.2 million followers. One…

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