Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Stella McCartney X Olivia Rodrigo It has been ever thus: Heritage luxury brands tap into and access a younger market by working with the faces of that generation, by identifying the It girls and boys…
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TikTok is rolling out a one-hour time limit for under 18s – but here’s why it won’t reduce screen time