This independent review of influencer adverts and organic posts in March 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
This features four data charts:
- Data analysis of and statistics from the top 50 most engaging creator adverts of March 2024.
- Top 50 most engaging creator adverts of March 2024.
- Data analysis of and statistics from the top 50 organic creator posts of March 2024.
- Top 50 most engaged organic creator posts of March 2024.
Key findings include:
– 32% of ads documented creator experiences facilitated by brands, rather than direct promotion of products or services. This resulted in rich content which had viral success with the global audience of Instagram as well as influencers’ followers. Marketers should consider how this could form campaigns and impact their influencer selection as we move into summer.
– Creators with audiences of up to 500K drove most engagement. This segment produced 90% of the most engaging ads and 86% of organic content, suggesting this is where brands should spend their money.
– Sport and fitness content is a sound investment for Q2. Creator ads produced with football clubs delivered two of the most engaging posts while content about football culture also performed. Audience desire for this genre is continuing into Q2 with the most engaging post of April so far being this viral Reel by football creator Jess Watkins.
Additional reading:
- Pregnancy and birth announcements: Creator baby news from January to March 2024
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Influencer engagement and wedding announcements, January to March 2024
