This independent review of creator content featuring skincare in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer skincare ads from Q1 2024.
- Cheat sheet of statistics on top creator skincare adverts from Q1 2024.
- The top 25 most engaging organic posts about skincare from Q1 2024.
- Cheat sheet of statistics on top organic skincare content from Q1 2024.
Key findings include:
– Content about cleansing regimes and education would be a canny investment for brands; 28% of top organic skincare posts were in the “get unready with me” format.
– Authoritative millennials sharing knowledge and experience dominated top content in Q1; 16% of the most engaging skincare adverts were by doctors.
Additional reading:
- Cult skincare brand Topicals arrives in the UK: Secrets to its success with socials and sales
- 15 Scandinavian skincare creators sharing tips, reviewing products and driving conversations
