This independent review of creator content featuring fragrance in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer fragrance ads from Q1 2024.
- Cheat sheet of statistics on top creator fragrance adverts from Q1 2024.
- The top 25 most engaging organic posts about fragrance from Q1 2024.
- Cheat sheet of statistics on top organic fragrance content from Q1 2024.
Key findings include:
– 60% of the top organic posts featuring fragrance were in the “get ready with me” format suggesting brands would benefit from positioning perfume as being an essential part of influencers’ personal style.
– Scent should be integrated into content about influencer milestones or big life experiences. Most engaging posts featuring fragrance were about Ramadan, getting married and going on safari to name just a few contexts.
Additional reading:
- The widespread appeal of PerfumeTok and nine of the UK’s top perfume creators
- CORQ analysis: How five fragrance brands work with TikTokers to drive millions of views
