This independent review of creator content featuring makeup in Q1 2024 provides strategic data-driven direction for brands.
It also features four data charts:
- The top 25 most engaging influencer makeup ads from Q1 2024.
- Cheat sheet of statistics on top creator makeup adverts from Q1 2024.
- The top 25 most engaging organic posts about makeup from Q1 2024.
- Cheat sheet of statistics on top organic makeup content from Q1 2024.
Key findings include:
– Gen Z creators produced 72% of Q1’s most engaging makeup adverts and 76% of the most engaging organic makeup content.
– Brands should jump on eye makeup with blue tones for Q2 – 36% of the most engaging creator makeup posts in Q1 2024 featured statement blue eye looks as part of a wider trend for bright eyeshadow.
Additional reading:
- Beauty creator Atifa Arshad on the best beauty content formats for going viral
- Chaotic creators: Chatty GRWM videos and unfiltered storytime posts are a goldmine for brands
