Influencers who repeatedly flout the ASA guidelines have been named publicly

The Advertising Standards Agency (ASA) has followed through on its promise to name and shame influencers who repeatedly ignore guidelines on how to signpost commercial content. The first individuals to be singled out on a new dedicated page revealing repeat offenders are Chloe Ferry, Jodie Marsh, Lucy Mecklenburgh and Chloe Khan. According to the regulator,

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Influencers and brands breaking ASA rules could end up in court

Influencers and brands who don’t comply with guidelines on signposting commercial content clearly could end up in court and face fines. After an investigation into influencers’ rigour in following its mandatory guidelines, the Advertising Standards Agency (ASA) noted it discovered “disappointingly low compliance” and is ready to enforce severe sanctions if the situation does not

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Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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