The UK government released its investigation into the influencer industry and the culture surrounding it on 9 May. This was the culmination of eight months of research and interviews with influencers, industry leaders and academics by the Digital, Culture, Media and Sport Committee to ascertain the benefits of creator marketing, the challenges and how its
Influencers must use #ad despite Insta’s paid partnership rollout
Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use