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      Case studies

      Jennifer Mannion

      Case studies

      From slow runs to viral success: How Jennifer Mannion engaged the internet with storytelling and winning formats

      By Abby Oldroyd
      Diary Room

      Case studies

      Diary Room: How three young London women created one of the fastest growing YouTube channels in the UK

      By Emilie McMeekan
      Isabel Spearman

      Case studies

      Daily Dress Edit founder Isabel Spearman on championing British brands and raising £50K for charity

      By Caroline Edwards
      Bea Elton

      Case studies

      Cleaning creator Bea Elton on winning content formats, her free cleans for people in need and options for brands

      By Abby Oldroyd
      Ecosia influencer marketing

      Case studies

      Tree-planting search engine Ecosia on bigger-picture marketing, tapping into drag culture and K-pop fandom

      By Dina Zubi
      Marks and Spencer influencer strategy

      Case studies

      Marks & Spencer’s pre-tax profit grows 58% YOY thanks to its effective influencer marketing strategy

      By Caroline Edwards
      The Fellas Studios

      Case studies

      The Fellas Studios’ COO Elliot Hackney on its brand work, podcast roster, subscription app and video priorities

      By Caroline Edwards
      Greenpeace

      Case studies

      Greenpeace on using social media to break into echo chambers and drive headline-grabbing online campaigns

      By Dina Zubi
      Joe Moruzzi

      Case studies

      Pleese founder Joe Moruzzi on utilising social media marketing and building the world’s most exciting dessert brand

      By Abby Oldroyd
      Jack Callaghan

      Case studies

      Inside Jack Callaghan (jack.designs)’s successful ASMR cleaning content and viral Sunday reset series

      By Dina Zubi
      Jamie East

      Case studies

      Daily Mail head of podcasts Jamie East on talent and the future of audio: “The influencer market has got too greedy”

      By Lauren Harris
      Eliza

      Case studies

      Eliza’s managing director Hannah Blake on its social success: “We average 30M monthly views”

      By Emilie McMeekan

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