When I launched The Midult, a platform reimagining midlife content for women in 2016, one of our straplines was: “We are not our mothers.” The idea was – thanks to technology, globalisation and, long story short, successive feminist waves – middle-age no longer had the same connotations it used to. Instead, women found themselves online…
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The Before Midnight gang: a new category of influencer that’s forever rewriting the rules