Influencers, campaigns and the “get ready with me” format, Q4 2023

This highly engaging style of content continues to drive consumer interest but data shows brands are not fully benefiting from this in campaigns.

This independent review of creator content utilising the “get ready with me” (GRWM) format throughout Q4 2023 provides strategic data-driven direction for brands building campaigns around it in Q1 2024.

It also features two data charts:

  • The top ten most engaging influencer ads using #grwm.
  • Top ten most engaging organic posts using #grwm.

Key findings include:

– The top ten most engaging adverts using #grwm had an average engagement rate of 2.2% while organic posts in the same format had an average of 20.3%.

– CORQ’s analysis suggests commercial influencer posts in this format are not purposeful enough. Most engaging organic posts featured influencers getting ready for a big occasion such as a baby shower or their graduation. CORQ subscribers can get this timely information about creator milestone events everyday in their Daily Hook newsletter.

Additional reading on CORQ:

This report is available exclusively to CORQ members. Login to download your copy now or find out more about accessing CORQ here.

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