This independent review of social content posted by talent at red carpet fashion events in Q4 2023 reveals the most engaging posts and gives strategic data-driven advice to brands on who to style for maximum engagement.
It also features three data charts:
- The top ten most engaged posts by talent at the British Fashion Awards 2023.
- Top ten most engaged posts by talent at the GQ Men of the Year Awards 2023.
- Top ten most engaged posts by talent at the Glamour Women of the Year Awards 2023.
Key findings include:
– 50% of the most engaged posts from the Glamour Women of the Year Awards featured influencers wearing unexpected looks by independent and lesser-known fashion brands.
– The British Fashion Awards is a significant opportunity for beauty – 40% of the most engaged posts by talent about the event featured beauty looks or were linked to beauty brands.
Additional reading:
- Influencer press trip case studies: Six examples of luxury brand triumphs and backlashes
- Beauty brands and influencer press trips: 2023 roundup and analysis
