This independent review of influencer adverts and organic posts in February 2024 reveals the content formats and creators driving the most audience engagement for brands.
It also features four data charts:
- Data analysis of and statistics from the top 50 most engaging creator adverts of February 2024.
- Top 50 most engaging creator adverts of February 2024.
- Data analysis of and statistics from the top 50 organic creator posts of February 2024.
- Top 50 most engaged organic creator posts of February 2024.
Key findings include:
– The proportion of #ads labelled correctly by influencers is up 6.8% month-on-month, however just under half of all commercial content by creators in February 2024 was signposted incorrectly using terms such as gifted, PR and affiliate.
– 45% of the most engaged organic posts were by creators of colour. This group also produced 30% of the most engaged adverts. Female creators who have audiences of 100K to 500K and are aged 25- to 34-years-old dominated across both data studies.
– 24% of the most engaged organic posts from February 2024 were skits, comedic commentaries and entertainment-led formats, suggesting this genre of content would be a sound investment for brands.
