Creators, consumers and discount codes, Q4 2023

Influencer fashion content featuring discounts drove most consumer engagement by far but successful posts across three lifestyle verticals were united by one common factor.

This independent review of creator content promoting discount codes throughout Q4 2023 provides strategic data-driven direction for brands.

It also features three data charts:

  • The top ten most engaging fashion posts by influencers with discount codes.
  • Top ten most engaging beauty posts by influencers with discount codes.
  • Top ten most engaging interiors posts by influencers with discount codes.

Key findings include:

– Fashion content with discount codes delivered the highest average consumer engagement rate (the top ten posts had an average of 30.6%). Beauty followed with 16.5% while interiors and home had an average of 4.5%.

– Engaging content was united by one thing: creators focused heavily on one product or look to deliver a strong visual or transition within 20 seconds.

Additional reading:

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