Twitter co-founder and CEO Jack Dorsey resigns: The Newsfeed

After 16 years at the company, Twitter co-founder Jack Dorsey stepped down from his role as chief executive. In an email sent to staff on Monday, which he also posted publicly in a tweet, Dorsey shared he believes the importance of a company being “founder-led” is “severely limiting and a single point of failure.” With this, it was

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Venture capitalists are turning their attention towards influencer founded brands – here’s why

At the beginning of November, news broke that Dominic McGregor, co-founder of Social Chain and now heading up venture capitalist firm Fearless Adventures, invested £200,000 into sustainable swimwear brand, Swim Society. What makes this particularly significant is the brand was founded and continues to be led by Montana Brown, a former Love Island contestant. Since leaving the villa in 2017, Montana has

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News

The need-to-know latest from the influencer space.

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Twitter co-founder and CEO Jack Dorsey resigns: The Newsfeed

After 16 years at the company, Twitter co-founder Jack Dorsey stepped down from his role as chief executive. In an email sent to staff on Monday, which he also posted publicly in a tweet, Dorsey shared he believes the importance of a company being “founder-led” is “severely limiting and a single point of failure.” With this, it was

Read More…

Venture capitalists are turning their attention towards influencer founded brands – here’s why

At the beginning of November, news broke that Dominic McGregor, co-founder of Social Chain and now heading up venture capitalist firm Fearless Adventures, invested £200,000 into sustainable swimwear brand, Swim Society. What makes this particularly significant is the brand was founded and continues to be led by Montana Brown, a former Love Island contestant. Since leaving the villa in 2017, Montana has

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Head of Instagram Adam Mosseri will testify before Congress following leaked Facebook documents: The Newsfeed

Head of Instagram Adam Mosseri is set to testify before Congress in December as part of a series of hearings into protecting young people online. This comes after the Wall Street Journal published The Facebook Files in September, a series of news reports covering leaked documents exposing evidence Meta knew Instagram was worsening body-image issues among teenagers. As well as whistle-blower Frances Haugen’s revelations about

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Campaigns

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Industry insights

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“Time is a luxury, selfcare is a luxury” – insights from Harper’s Bazaar’s digital editor Sarah Karmali

As part of our Brand Briefings – an exclusive online events series – CORQ’s features director Emilie McMeekan hosted a webinar with Sarah Karmali, digital editor of Harper’s Bazaar. Sarah oversees the digital and social media strategy for the brand, has previously worked for the Vogue, InStyle and Marie Claire online teams and has also written about fashion and beauty for Huffington

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Case study: insights into VIEVE’s success from CEO Emma Dawson as the breakthrough beauty brand turns one

In an oversaturated beauty industry—seriously, which influencer or celebrity doesn’t have their own makeup line?—few brands truly stand out. Especially influencer-founded brands. Scottish makeup artist and beauty vlogger Jamie Genevieve’s cosmetics brand VIEVE is one of those rarities and the brand’s first pop up shop in Glasgow earlier this month is the cherry on top of its successful first year. To

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Comment

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Trends

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Putting pen to paper: meet the influencers addressing issues of race, gender and relationships through essays and anthologies

Memoirs and autobiographies are usually the standard formats for influencers and celebrities to tell their stories. But now, more influencers are working with publishers to create essay collections and anthologies (a collection of essays by different authors) to bring their stories to life. The latest person to engage with this trend? None other than model Emma

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Culture

The evolution of digital storytelling.

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Case Study: how Nella Rose’s highly acclaimed digital formula on YouTube earned her a loyal mass audience cross-platform

No one has quite the hold on the internet like Nella Rose. From YouTube to TikTok, her presence is widely adored by a mass digital audience. With almost 700,000 followers on YouTube, long-term collaborations with influencer-driven brands such as PrettyLittleThing, and notable personalities singing her praises, Nella has established herself as one of the most innovative and interesting

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Influencer podcast summer roundup: new shows, series returns and trends

The British Podcast Awards 2021 powered by Amazon Music saw over 140,000 votes cast for its Listeners Choice award (ultimately won by RedHanded, the true crime podcast hosted by Suruthi Bala and Hannah Maguire) confirming the growing grip podcasting is gaining on the British listening experience. Other big winners on the night included Fearne Cotton with

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Reports

In-depth research across the digital landscape.

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Crypto influencers: the top creators and digital currency enthusiasts on Twitter, YouTube and TikTok

Enter: cryptocurrency influencers, a growing group of entrepreneurs and cryptocurrency enthusiasts using their social platforms to spread information and advice on how to start buying cryptocurrency, how and where to store it, and most importantly, how to use it. They are leading millions across social media in their crypto journey. Within the last few years, this online community has

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Influencers 2021: a digital culture, trends and creator forecast

The coronavirus pandemic accelerated adoption of influencers as routes to communication, entertainment and sales across many verticals. These individuals and their platforms are key when it comes to successful ecommerce via traditional websites and social commerce via tools such as Instagram and TikTok. Understanding the people and stories who are dominating and creating serious ripple

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ASA guidelines

Insights on the regulation of influencer platforms.

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Influencers who repeatedly flout the ASA guidelines have been named publicly

The Advertising Standards Agency (ASA) has followed through on its promise to name and shame influencers who repeatedly ignore guidelines on how to signpost commercial content. The first individuals to be singled out on a new dedicated page revealing repeat offenders are Chloe Ferry, Jodie Marsh, Lucy Mecklenburgh and Chloe Khan. According to the regulator,

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Influencers and brands breaking ASA rules could end up in court

Influencers and brands who don’t comply with guidelines on signposting commercial content clearly could end up in court and face fines. After an investigation into influencers’ rigour in following its mandatory guidelines, the Advertising Standards Agency (ASA) noted it discovered “disappointingly low compliance” and is ready to enforce severe sanctions if the situation does not

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Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Influencer Marketing 101

Foundation knowledge for influencer marketers.

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