It’s the beginning of another season of ITV’s Love Island and along with the non-stop social commentary, chats by the fire pit and coupling-up drama comes the fashion parade. Historically, Islander outfits have been a whirl of wall-to-wall high street retail and fast fashion brands, with a nightly emphasis on wearing something new and eye-catching
Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.
Sober Girl Society founder Millie Gooch on building a community and how brands can enter the sobriety conversation
In 2018, after seven months of sobriety, Millie Gooch started posting the content she had been looking for online. “I thought, I’ll just set it up and it’ll be a nice little community, maybe like 10 or 15 of us who could talk about not drinking, maybe meet up, go for a mocktail, and it...
11 rugby players and enthusiasts to work with as the Rugby World Cup 2023 approaches
Despite being one of the UK’s most popular sports, in recent years, rugby has been struggling financially and World Rugby chief executive officer (CEO) Alan Gilpin estimates the coronavirus pandemic caused a £1 billion loss in revenue. The CEO of the Rugby Football Union, Bill Sweeney, also stressed the concerning state of the sport, claiming...
Lemon8 explained: How the latest Instagram-Pinterest hybrid app works and insights from its top creator
Lemon8 is the newest app on the block aiming to inspire users and has garnered more than 17 million downloads globally since its launch, with Japan making up the largest market with 36.5% of the total downloads. Owned by Bytedance, TikTok’s parent company, Lemon8 caters to users’ interest in food, fashion, beauty, wellness and travel, and...
First Millennial Muslim agency Modest Visions founder: Ramadan has been “missed opportunity for years”
When Ogilvy produced research in 2019 that showed UK Muslims spent an estimated £200 million on goods in one month of Ramadan alone, it made headlines across the board. One person this was not news to was Dina Basharahil, co-founder of Muslim Millennial talent agency Modest Visions. Since her first career years as a PR
Middle East: How luxury brands are delving into creators’ heritage to create diverse and emotive campaigns
When it comes to consumers ready to buy big, the Middle East is a (literal) goldmine. Thanks to a relatively affluent population – that’s also one of the youngest in the world – the region’s luxury market is set to see an annual growth rate of 8.5% over the next five years. For comparison, the