Influencer campaigns: YouTuber Jamie Genevieve named as Flannels Beauty’s latest ambassador

Let’s start with fashion and beauty. Artist Shaquille-Aaron Keith wrote three poems for Gucci Beauty and Beauty Papers’ campaign. Sustainability and lifestyle Instagrammer Rabia Abbasi took part in WUKA’s plastic-free July challenge by sharing her five simple swaps to avoid buying plastic in an Instagram Reel. Lifestyle Instagrammer Leal Alexander partnered with Penhaligon’s to share

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News

The need-to-know latest from the influencer space.

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Campaigns

The creativity driving the industry.

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Influencer campaigns: YouTuber Jamie Genevieve named as Flannels Beauty’s latest ambassador

Let’s start with fashion and beauty. Artist Shaquille-Aaron Keith wrote three poems for Gucci Beauty and Beauty Papers’ campaign. Sustainability and lifestyle Instagrammer Rabia Abbasi took part in WUKA’s plastic-free July challenge by sharing her five simple swaps to avoid buying plastic in an Instagram Reel. Lifestyle Instagrammer Leal Alexander partnered with Penhaligon’s to share

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Influencer marketing strategy: how Glossier grew a global brand through Instagram influencers

US-based beauty brand Glossier reached cult millennial status not just through its iconic packaging and pink-focused Instagram, but thanks to its influencer marketing strategy. Journalist-turned-influencer-turned-business-woman Emily Weiss launched Glossier in 2014 with four products to create a natural makeup look just four years after launching her personal beauty blog, Into The Gloss. Rather than going

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Industry insights

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Post-pandemic influencer marketing: trailblazing through radical change

The future of influencer marketing has been shaped by new consumer behaviours that have emerged since the beginning of the coronavirus pandemic. From a sharp increase in ecommerce to the growing importance of social commerce, influencers’ position when it comes to driving businesses’ revenue is now more central and crucial than ever. However, influencers and

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Comment

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Trends

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Culture

The evolution of digital storytelling.

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Influencer podcast summer roundup: new shows, series returns and trends

The British Podcast Awards 2021 powered by Amazon Music saw over 140,000 votes cast for its Listeners Choice award (ultimately won by RedHanded, the true crime podcast hosted by Suruthi Bala and Hannah Maguire) confirming the growing grip podcasting is gaining on the British listening experience. Other big winners on the night included Fearne Cotton with

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Viral brands: how Starbucks and its baristas became TikTok royalty

Over the past 50 years, Starbucks has become a global icon known not just for its green mermaid logo and frappuccinos, but for being trendy. It started with celebrities in the 2000s – Britney Spears and the Olsen twins were never without their venti drinks. Then, throughout the 2010s, Starbucks-focused content was a goldmine for

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Reports

In-depth research across the digital landscape.

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Influencers 2021: a digital culture, trends and creator forecast

The coronavirus pandemic accelerated adoption of influencers as routes to communication, entertainment and sales across many verticals. These individuals and their platforms are key when it comes to successful ecommerce via traditional websites and social commerce via tools such as Instagram and TikTok. Understanding the people and stories who are dominating and creating serious ripple

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ASA guidelines

Insights on the regulation of influencer platforms.

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Influencers who repeatedly flout the ASA guidelines have been named publicly

The Advertising Standards Agency (ASA) has followed through on its promise to name and shame influencers who repeatedly ignore guidelines on how to signpost commercial content. The first individuals to be singled out on a new dedicated page revealing repeat offenders are Chloe Ferry, Jodie Marsh, Lucy Mecklenburgh and Chloe Khan. According to the regulator,

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Influencers and brands breaking ASA rules could end up in court

Influencers and brands who don’t comply with guidelines on signposting commercial content clearly could end up in court and face fines. After an investigation into influencers’ rigour in following its mandatory guidelines, the Advertising Standards Agency (ASA) noted it discovered “disappointingly low compliance” and is ready to enforce severe sanctions if the situation does not

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Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Influencer Marketing 101

Foundation knowledge for influencer marketers.

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