Influencer hotlists

elle-wright-feathering-the-empty-nest

Six influencers with remarkably good news stories in 2020

At last some good news. After a biblically testing year, when Covid-19, wildfires, lies and misdirection spread across the globe, it looks like there is cautiously cause for a little celebration: a vaccine, courtesy of Turkish scientists and a US/German pharmaceutical giant. Light at the end of the tunnel, a break from all the doom-scrolling,

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Max La Manna Thanksgiving

UK-based American influencers for Thanksgiving 2020 campaigns

The UK loves a celebration and any excuse for a good old-fashioned knees up, even if the holiday in question is borrowed from our neighbours across the pond. Thanksgiving (November 26th) will always be an American tradition, but with more US citizens than ever choosing to settle down, study and explore Britain (approximately 200K people),

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News

ASA influencer guidelines

Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Working with influencers after Brexit

Working with EU influencers post-Brexit: the implications to prepare for

For brands using influencers to raise awareness and launch campaigns in Europe, Britain’s exit from the European Union presents complications – particularly if the UK leaves with no deal. Understanding the implications of this now will allow time to produce strategy which responds to imminent possible changes and prepare for a worst case scenario in

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Campaigns

The Weeknd spotify

Spotify isn’t perfect but Wrapped is an incredible Christmas campaign

For Spotify’s 320million monthly active users, it’s that time of the year again. The app has blessed us with its annual highly-anticipated music roundup, Wrapped. And for those unfamiliar with the concept, the popular digital feature gives users personal insights into their listening history from the past 365 days, highlighting our most-streamed songs, artists, genres

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Nicole Crentsil Share The Mic campaign

The lowdown on #ShareTheMic’s origins, success and purpose

To mark the beginning of Black History Month, a group of notable Black women – entrepreneurs, activists, journalists and creatives – took over the Instagram accounts of high-profile non-Black women, including the likes of A-list celebrities Kourtney Kardashian, Gwyneth Paltrow, Brooke Shields and Alexa Chung. Aiming to both magnify and spotlight black female voices, #ShareTheMic was originally

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Filter Drop beauty campaign

#FilterDrop: under the skin of the honest beauty campaign calling for realness

In June 2020, Sasha Louise Pallari shared a video of her smooth, glowy, Insta-perfect skin, before removing the filter to show how it hid her natural texture and imperfections. The makeup artist and model was inspired to film the clip after noticing an undisclosed influencer with over 300K followers advertising a global makeup brand while wearing a beautifying filter.

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Blackout Bestsellers List: inside the movement driving book sales

As the Black Lives Matter movement continues to gather pace and influence, the call for systemic change and reform within a plethora of industries is dominating conversation like never before. This week, the publishing industry is playing its part with a new initiative, #BlackoutBestsellerList and #BlackPublishingPower. Launched by Tracy Sherrod, the editorial director of Amistad Press,

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Industry insights

Sam Parker Penguin

Group Chat: Sam Parker, Editor-in-Chief of Penguin and Editor of The Queue

Planning for post-university life has never been more challenging. To offer inspiration and advice to students looking to go into journalism, marketing and publishing, we hosted our latest Group Chat session with Sam Parker, Editor-in-Chief for Penguin. Having spent six years as the digital editor at Esquire, Sam shared insight into his transition from working

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sami-mokbel

Group Chat: Sami Mokbel, Chief Football Reporter of the Daily Mail

Planning for post-university life has never been more challenging. To offer inspiration and advice to students and graduates keen to work in media and marketing after graduation, we hosted the second of our Group Chat series with Sami Mokbel, the Chief Football Reporter for the Daily Mail who is known for breaking some of the biggest stories

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elizabeth-uviebinene

Group Chat: Elizabeth Uviebinene, best-selling author and columnist

Planning for post-university life has never been more challenging. To offer inspiration and advice to students looking to go into the marketing and creative industries, we hosted a Group Chat session with Elizabeth Uviebinené, brand strategist, Financial Times columnist and co-author of best-selling book Slay in Your Lane. She is also currently working with Hodder Studio on a

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Comment

Influencer Fitness programme

The problematic and toxic nature of influencer fitness programmes

Going into a New Year, nothing is certain but lockdown and a newfound passion for fitness. If you’ve used Instagram in the past week, you’ll have been inundated with resolutions for a healthier 2021, discounts on protein powder and invitations to join subscription-only sisterhoods of workout tips, meal plans and support from fellow newbies. For

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anti-vaxxing influencers

The parenting influencer subculture spreading the anti-vaccine agenda

Healthy recipes for large families, a perpetual autumnal-style wardrobe and an unwavering love for Jesus. The holy trinity of the American mommy blogger. Their social platforms are dedicated to documenting every pregnancy symptom, rejoicing in every childhood milestone and posting numerous photos of their brood in matching pyjamas on the beach, just to capture those

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Munya Chawawa

The remarkable rise of Munya Chawawa – 2020’s breakout star

If the pandemic has given us anything, anything at all, it’s the endearing presence of Munya Chawawa. The producer turned comedian blessed our feeds this year and kept us entertained during one of the most uncertain periods in our lives with a series of parodies and skits that warranted viral success every single time. Before

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Twitter Fleets

Fleets: inside Twitter’s controversial new Stories-style feature

Twitter has launched its latest innovation, Fleets. Similar to the Story-like feature that has become synonymous with both Snapchat and Instagram, Fleets allows users to share content – through text, pictures and videos – to their audience, which then disappears after 24 hours. Followers can then react to the feature with emojis or via direct

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Trends

LAPP Leomie Anderson sustainable fashion

Sustainable fashion content trends: the formats that snowballed in 2020

While we’re past the stage of 24/7 pyjamas, the coronavirus pandemic continues to influence fashion trends on social media. Forced to curb shopping habits for several months, many consumers used lockdown as a period for reflection on how and where they purchase their clothes. In May, the Royal Society for the Encouragement of Arts, Manufacturers

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Kate Ovens competitive eating

Food trends: influencers and the thriving online competitive eating scene

Internet food trends are rife and compelling: whether it’s the Mukbang (where vloggers eat takeaways and chat to their followers) or YouTubers allowing the person in front of them to choose their order, extreme vegan meal planning or addictive lunch box packing clips. Creators with the best chat, menus and tupperware have become social media

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Culture

Florence Given book Women Don't Owe You Pretty

Influencer books have dominated the bestsellers charts in 2020

One of the more positive notes sounding in 2020 is that people in the UK almost doubled the amount of time they spent reading during lockdown. Only 10% of adults, according to a study by Nielsen, said they read less. This is also interesting in the context that people’s social media use went up 72%

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Jamz Supernova DJ

The Culture Is Black: key insights from CORQ’s podcast series

The Culture Is Black is a new quarterly three-part podcast series by CORQ, dedicated to helping our clients navigate the post-Black Lives Matter landscape through investigating the nuances of Black culture and how your brand can effectively play a positive role in the community. To do this, our culture reporter Jennifer Adetoro has interviewed key influencers

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London Goheen OnlyFans

The extraordinary and controversial rise of OnlyFans

When Beyonce sang “she might start an OnlyFans” in this summer’s remix of Megan Thee Stallion’s Savage, she spoke on behalf of 2020’s sex work revolution. Founded in 2016, the OnlyFans app surged in popularity over lockdown, with the number of accounts doubling since March. Like Instagram, it provides a feed of images and videos –

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