Dubai is often dubbed the influencer capital of the world, but we’d argue there’s a more specific destination deserving of the title: FIVE. Luxurious and exclusive, this global hotel chain – particularly its Palm Jumeirah branch – is locally renowned as the emirate’s prime influencer hotspot. Lifestyle creators flock from all over the globe to take bikini...
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Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.
As food prices rise, meet the influencers utilising their platforms to provide affordable meal planning and recipe inspiration
As the cost of living crisis unfolds, and UK inflation reaching 10.1% in July, creators are using their platforms to help their audiences stretch their money through budget-friendly meal ideas. According to The Guardian, the Food Standards Agency found 76% of UK consumers are concerned about food prices over the next three years. The average annual food bill...
Campaigns South Korea: virtual influencer Rozy partners with Singapore Tourism Board to drive demand for travel
Welcome to the world of K-influencers. We invite you to the unique market of Korean influencers dipping into the diverse spectrum of roles as brand ambassadors, new trendsetters, product developers, salesman, and live commerce sales hosts. From the latest collaborations to rising campaign styles and aspiring influencers, we explore what’s new and working in Korea....
The cost of living crisis: 8 financial influencers educating audiences about money across TikTok, Instagram and YouTube
The cost of living crisis is on everyone’s mind. A rise in energy bills has been a brewing issue since the pandemic but it has been exacerbated by high inflation and dramatic tax increases. The energy price cap, decided by Ofgem, has been confirmed to increase, with forecasts predicting that the average annual bill in a...
11 inspiring Substack newsletters covering culture, fashion, beauty, parenting and politics
Email newsletters are nothing new, but they’re back in full force thanks to paid newsletter platform Substack. With topics covering culture, politics, sports, beauty, crypto, food and more – you name it, there’s a Substack for it. But who are the biggest, and most interesting, voices? Let’s go back to the beginning. Substack is a subscription-based...
Ben’s Vegan Kitchen on the future of food content: “If you’re taking five seconds too long, people will switch off”
When Ben Rebuck (Ben’s Vegan Kitchen) began posting vegan food content on Instagram, he would upload a photo of a dish and share cooking instructions in the captions. These days, it’s all about video content – the shorter the better. “Now, you want to see a video on how to cook a full meal in like 20 seconds....
TikTok launches new search features in bid to become Gen Z’s Google – but will this further the spread of misinformation?
As TikTok further expands its global domination, its newest feature, currently in a testing phase, is the latest development in its bid to become Gen Z’s Google. The feature will identify key words in comments and provide links to search results for them. It follows news first reported by TechCrunch in late July that according to Google’s internal
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The BBL debate: how TikTok is charting changing beauty standards in real-time
The BBL. You’ve heard of it, seen it and most likely have a lot of questions about it. The Brazilian Butt Lift, aka BBL (where liposuction removes fat from one part of the body which is then injected back into the buttocks to make it look fuller), has dominated social media, celebrity culture and women’s
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Bytesquad: what went wrong in the UK’s first TikTok content house?
In March 2020, three days before the first national lockdown, Fanbytes, which describes itself as “a team of social media and influencer marketing experts, helping brands to engage Gen Z audiences in the most interactive ways on the planet” opened the first UK content house – Bytesquad, with six creators pumping out TikTok content. Earlier
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Could anonymous Q&A app NGL make online trolling worse?
Influencers commonly post ‘ask me anything’ stickers on Instagram Stories to invite visible questions from their followers. Now there’s a new trend – hosting anonymous Q&As. Anonymous Q&A apps are nothing new – digital natives have seen the rise and decline of platforms such as Formspring and Ask.fm in the late 2000s and early 2010s
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