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Campaigns UK: Monikh Dale styles Mango’s circular denim collection to highlight importance of sustainable fashion

Welcome to CORQ’s weekly UK and Ireland influencer campaign round-up – a snapshot of the most interesting campaigns and the people who are making them fly. Fashion blogger Monikh Dale worked with Mango to style its new circular denim collection made from recycled materials. The fashion brand hopes to become increasingly sustainable year-on-year, with all of its garments...

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Podcast trends 2023: The video boom, spin-off success and live show sellouts explained

The podcast industry is set to grow exponentially in the UK and trends to watch in 2023 include the boom of video podcasts, mini-series and larger live events. Also on the agenda are more relationship-focused shows, subscription-based models and creators moving into television. Good news for brands – YouGov reported that 65% of audiences pay attention to podcast adverts. This should...

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Influencer affiliate marketing drives billions in sales and makes up large slice of creators’ income

For brands and influencers alike, affiliate marketing can reap great rewards. According to the US-based shopping app LTK (formerly LIKEtoKNOW.it)’s annual report, in 2022 18 million monthly shoppers purchased US$3.6 billion (£2.9 billion) worth of products from its platform via influencer links. In its fourth annual Most Loved Awards, the company lists the top-performing goods based on engagement,...

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Mother’s Day 2023: How to devise high-performing campaigns plus 20 creators to celebrate motherhood

March means Mother’s Day, where creators are inspired to pay tribute to the women who raised them, as well as acknowledging their own maternal journeys. This milestone day content is significant because in 2021 Britons spent a collective £1.34 billion on Mother’s Day, according to Statista, making it an unmissable commercial opportunity. Not only that, but...

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Love Island 2023: Influencers building communities around their commentary of the show

ITV2’s Love Island is one of the nation’s most talked about TV shows and the online commentary only fuels its popularity. It has been three years since the first and last winter Love Island and the return to South Africa means another batch of contestants on a quest for romance to religiously follow for the next eight weeks. With plenty of meme-worthy moments...

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