All signs are pointing to a new aesthetic for H2 – the art-school girlie. This sits at the juncture of major trends that have been bubbling up over the last six months – from 1990s fashion, thrown into relief by the biopic series Love Story, to the return of the London aesthetic as a cultural
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Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.
Analysis in brief: Inside Apple’s revamped, Neo-focused surreal TikTok strategy featuring ASMR and viral sounds
Overview Apple has revamped its TikTok strategy by turning on comments and producing surrealistic, colourful videos with ASMR sounds. Its continued marketing efforts are supporting revenue growth of 8% year-on-year. It wiped off all previous TikTok content to showcase the colours of its new MacBook Neo, creating a blush using a similar product design to
Brand Board: Analysis of John Lewis’ social strategy as it launches on TikTok Shop after revealing sales of £6.2B
After years in the retail doldrums, John Lewis announced in September 2025 that sales had increased 4% to £6.2 billion, with both Waitrose and John Lewis department stores outperforming their respective markets in the period. The retailer is making significant investment in AI-powered shopping, signalling an ambition to fully adopt and integrate the technology. According...
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Girls’ group trips: Solo female travel influencers organising cultural global adventures for their communities
Group trips are an emerging trend among female holidaymakers, who are seeking adventure, unforgettable experiences and cultural immersion as part of a like-minded community. As aspirational travel content continues to dominate feeds, consumers are looking to build bonds as well as making unique memories around the world. According to a Solo Female Travellers report, 14%...
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Trend Board: Berlin fashion influencer styling in 2026 is comparable to London’s individualist, curated aesthetics
Berlin fashion thrives on locally defined aesthetics, rooted in the city’s creative energy. Style blends classic pieces with oversized silhouettes, a monochromatic pallette, vintage finds and grunge prints such as plaid. There is also a distinct preference for androgeny. #berlinfashion has 287,000 posts on Instagram. It is especially interesting to see the difference between Berlin and the...
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The rest is politics, gossip and feminism: Friendship group podcasts are leading the conversation in the Netherlands
Every month, over 20% of the Dutch population listens to podcasts. Younger residents lead the charge in embracing the format – 25- to 34-year-olds make up the highest percentage of listenership, with friendship group podcasts standing out as a particularly popular niche. These podcasts are relatively loose in theme or topic, with the driving force...
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Analysis in brief: The narrative trend driving up to 13X more audience engagement with recipe content
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Analysis in brief: Why Demna’s first Gucci show was preceded with the brand posting AI content
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Analysis in brief: Forecasting the future of Glossier after the beauty brand laid off one third of its staff
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Anthony Joshua, Jake Paul and why legendary athletes participate in how creators are reshaping sport