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Latest Insights

Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.

2023’s most interesting collabs: Huge rewards for brands with storytelling, superfans and matching audiences

2023 has been a rollercoaster year for the creator industry: The global influencer economy has grown to an estimated $21 billion (£17 billion) in 2023 and, according to the Financial Times, there are more than 16 million content creators in the UK. So how to cut through the noise and create campaigns with clout? CORQ’s founder...

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  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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Top 20 food and drink campaigns from Q3 and Q4 2023: Alcohol brands dominate and Reels reign supreme

CORQ data analysis has revealed the 10 most engaging influencer ads on Instagram for both food and drink for the second half of 2023. Unsurprisingly, 70% of the total 20 ads were Reels, proving tutorial-based content is the most engaging when it comes to this vertical, while 40% of the food campaigns offered simple recipes....

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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Middle East: 20 top performing creator campaigns of 2023 from natural beauty looks to fast fashion

As Saudi Arabia races towards Vision 2030 and the UAE continues to seemingly attract the world’s entire influencer population, 2023 has been an unsurprisingly busy year for campaigns in the Middle East. Predictably, a huge chunk of these campaigns were dedicated to fashion, beauty, and other areas of lifestyle. While there was no shortage of...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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10 Ireland-based creators gaining millions of views for their comedy skits and sketches on Instagram and TikTok

Humorous content and memes thrive on social media – particularly on TikTok. According to Business Insider, the short-form video app’s stand-up and sketch comedy genres are growing 139% and 88% year-on-year, as of April 2023. On TikTok, #Comedy has more than 2,150 billion views and #POV has exceeded 1,059 billion. Looking specifically at Ireland, #IrishComedy...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial

Most engaging travel campaigns of Q3 and Q4 2023: Itinerary content dominates and the year of cruise trips

CORQ data analysis has revealed the top performing influencer travel ads on Instagram for the second half of 2023. Brands such as Visit Scotland, Virgin Voyages and GoBoat London featured in the list, and Reels continued to dominate over images. Key takeaways:  The majority of the best ads were Reels (73%) while Carousels made up...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial

Campaigns Scandinavia: Adventure creator Helene Myhre launches second knitting pattern collection with Skappel

Welcome to CORQ’s regular Scandinavia influencer campaign round-up, exploring the most impactful partnerships across Norway, Sweden and Denmark. Norwegian outdoors and adventure creator Helene Myhre worked with local knitting brand Skappel to launch her second collection of knitting patterns, which can be purchased as packages with yarn. Known for her hiking adventures and captivating nature photography,...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial

Trending Influencers

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Foundation knowledge for influencer marketers.

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