insights Archive

Huda Beauty and Rhode are the most featured brands in 2026’s top influencer beauty content

Audiences engaging with glam makeup, whimsical looks and practical, easy-to-replicate tutorials in 2026. CORQ’s proprietary data and analysis of the 100 top performing beauty posts on Instagram in 2026 so far shows that Reels account for 86% of content, compared to 11% Carousels and 3% static images. Makeup content is the most popular at 61%,...

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The new music marketing funnel: Off Campus obsession generates a 888% streaming boost for rising band

There has been a well-documented shift in music discovery: consumption has become temporally agnostic, with songs discovered according to context, emotion and cultural relevance rather than release date. Algorithms organise music around relevance rather than chronology and album rollouts have become multi-layered activations that satisfy the artist’s community as well as seeking new audiences –...

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National Trust reports 39% rise in Gen Z members: Heritage sites drive footfall with edutainment and trend-led content

Heritage sites are Gen Z’s new weekend destination of choice. Historic Houses’ 2025 survey found that 99% of young participants are interested in visiting heritage sites, with many keen to disconnect for a “technology-free interaction” during their visits. Last year saw a spike in young visitors for the National Trust. The conservation charity reported a...

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Influencer press trips focused on friendships and are treated like a girls’ trip drive ROI for lifestyle brands

Creator trips are evolving beyond luxury hotels and gifting in 2026. From friendship groups in Mykonos to plus ones in Miami, brands are using travel to build community and create more relatable, world-building content. Press trips continually have pay-off for lifestyle retailers, with consumers engaging with creator content from brand trips. Irish beauty creator Aideen...

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Trend Board: “Men reading books” had over 176,000 searches on TikTok in H1

At the intersection of the romantasy and self-improvement trends of the past year sits a new point of interest: Men picking up books. “Men reading books” has had over 176,000 searches on TikTok in the last six months. This interest is reflected in creators like Henry Smith, who raked up over 2.6 million views in...

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Top 10 Instagram ads: Creator’s wholesome beekeeping journey and honey recipes deliver 1.1 million views

A weekly rundown of the top ten Instagram activations by audience engagement rate. To receive this report as a newsletter, email info@corq.studio. 1. Grace G X Medicube (12.7%) The lifestyle creator shared a Carousel of pink-hued flatlays featuring the brand’s skincare. It has 3,000 likes. 2. Billie Bhatia X St.Tropez (9.9% ER) A Carousel from...

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