For teenagers in the 2010s, YouTube hauls were a way of life. Nobody questioned why Zoe Sugg – then in her mid-twenties – was dictating our back to school shop. We didn’t stop to think which shades of Tanya Burr’s binge purchase of Maybelline Superstay Matte Ink would suit our skin tone, or if it
Twitter has launched its latest innovation, Fleets. Similar to the Story-like feature that has become synonymous with both Snapchat and Instagram, Fleets allows users to share content – through text, pictures and videos – to their audience, which then disappears after 24 hours. Followers can then react to the feature with emojis or via direct
The Culture Is Black is a new quarterly three-part podcast series by CORQ, dedicated to helping our clients navigate the post-Black Lives Matter landscape through investigating the nuances of Black culture and how your brand can effectively play a positive role in the community. To do this, our culture reporter Jennifer Adetoro has interviewed key influencers
At last some good news. After a biblically testing year, when Covid-19, wildfires, lies and misdirection spread across the globe, it looks like there is cautiously cause for a little celebration: a vaccine, courtesy of Turkish scientists and a US/German pharmaceutical giant. Light at the end of the tunnel, a break from all the doom-scrolling,
One of the more positive notes sounding in 2020 is that people in the UK almost doubled the amount of time they spent reading during lockdown. Only 10% of adults, according to a study by Nielsen, said they read less. This is also interesting in the context that people’s social media use went up 72%
The Culture Is Black is a new quarterly three-part podcast series by CORQ, dedicated to helping our clients navigate the post-Black Lives Matter landscape through investigating the nuances of Black culture and how your brand can effectively play a positive role in the community. To do this, our culture reporter Jennifer Adetoro has interviewed key influencers
The UK loves a celebration and any excuse for a good old-fashioned knees up, even if the holiday in question is borrowed from our neighbours across the pond. Thanksgiving (November 26th) will always be an American tradition, but with more US citizens than ever choosing to settle down, study and explore Britain (approximately 200K people),
Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use
For brands using influencers to raise awareness and launch campaigns in Europe, Britain’s exit from the European Union presents complications – particularly if the UK leaves with no deal. Understanding the implications of this now will allow time to produce strategy which responds to imminent possible changes and prepare for a worst case scenario in
When Beyonce sang “she might start an OnlyFans” in this summer’s remix of Megan Thee Stallion’s Savage, she spoke on behalf of 2020’s sex work revolution. Founded in 2016, the OnlyFans app surged in popularity over lockdown, with the number of accounts doubling since March. Like Instagram, it provides a feed of images and videos –
While we’re past the stage of 24/7 pyjamas, the coronavirus pandemic continues to influence fashion trends on social media. Forced to curb shopping habits for several months, many consumers used lockdown as a period for reflection on how and where they purchase their clothes. In May, the Royal Society for the Encouragement of Arts, Manufacturers
To mark the beginning of Black History Month, a group of notable Black women – entrepreneurs, activists, journalists and creatives – took over the Instagram accounts of high-profile non-Black women, including the likes of A-list celebrities Kourtney Kardashian, Gwyneth Paltrow, Brooke Shields and Alexa Chung. Aiming to both magnify and spotlight black female voices, #ShareTheMic was originally