insights Archive

#OOTD analysis: Audiences want fashion in pink tones, gingham and boho styles but preppy looks are rising

CORQ analysed the 100 most engaging fashion posts across 15,000 influencers’ Instagram accounts from the past month (21 March to 17 April 2025) to reveal the top styling trends, garments and colour ways retailers should promote to boost relevancy and engagement on social. 50% of the top content was Reels (up 2% from the past...

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The creator dinner party ecosystem: Influencers who have turned events for friends into a social content genre

Meghan Markle’s Netflix series might have been much mocked, but her brand As Ever’s flower sprinkles sold out within minutes, as audiences everywhere decided to elevate their hosting skills. Elaborate home events have become a Gen Z and mini Millennial obsession, a reflection of the generations’ desire for community and entertainment, as well as tapping...

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As Revolve faces a $50M lawsuit for non-disclosure of influencer ads, a refresher on the ASA regulations

Fashion brand Revolve has been hit with a $50 million class action lawsuit proposal alleging it has not fairly disclosed commercial partnerships with influencers. The complaint was filed in California and the lead plaintiff, a customer named Ligia Negreanu, says she would not have brought the retailer’s products at the prices she paid if she...

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TikTok content strategy: Acts of service are a brand language in Q2 driving millions of views for creators

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. Acts of service as a brand language Grave Beverley is a founder who has always shared her experience as an entrepreneur. She filmed herself and a couple of friends coming to the rescue...

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Inside Paramount Pictures’ creator marketing campaign for Wes Anderson’s film The Phoenician Scheme

Cult filmmaker Wes Anderson’s new spy comedy The Phoenician Scheme is being promoted through a creator-led campaign. Ahead of the 23 May premiere, Universal Pictures is using influencers to drive online hype among film fans and bring the director’s oeuvre to the fore. The paid campaign Several creators have been enlisted to discuss the new...

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Q2 2025 travel strategy: Brands should commission creator content about hotels and unique experiences

Deloitte’s Consumer Tracker Q1 2025 report revealed consumer spending on non-essential items has declined, except for travel, which remains a priority. According to Snapchat’s recent study, 73% of travellers said social media is where they first learn about new destination ideas, brands and services. Businesses should note that 62% of those surveyed believed creator reviews...

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Essential influencer regulations training

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daily influencer intelligence

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daily influencer intelligence

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daily influencer intelligence

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daily influencer intelligence

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daily influencer intelligence

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daily influencer intelligence

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