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Inside influencer hotspot FIVE Palm Jumeirah and its social strategy

Dubai is often dubbed the influencer capital of the world, but we’d argue there’s a more specific destination deserving of the title: FIVE. Luxurious and exclusive, this global hotel chain – particularly its Palm Jumeirah branch – is locally renowned as the emirate’s prime influencer hotspot. Lifestyle creators flock from all over the globe to take bikini...

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As food prices rise, meet the influencers utilising their platforms to provide affordable meal planning and recipe inspiration

As the cost of living crisis unfolds, and UK inflation reaching 10.1% in July, creators are using their platforms to help their audiences stretch their money through budget-friendly meal ideas. According to The Guardian, the Food Standards Agency found 76% of UK consumers are concerned about food prices over the next three years. The average annual food bill...

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Campaigns South Korea: virtual influencer Rozy partners with Singapore Tourism Board to drive demand for travel

Welcome to the world of K-influencers. We invite you to the unique market of Korean influencers dipping into the diverse spectrum of roles as brand ambassadors, new trendsetters, product developers, salesman, and live commerce sales hosts. From the latest collaborations to rising campaign styles and aspiring influencers, we explore what’s new and working in Korea....

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The cost of living crisis: 8 financial influencers educating audiences about money across TikTok, Instagram and YouTube

The cost of living crisis is on everyone’s mind. A rise in energy bills has been a brewing issue since the pandemic but it has been exacerbated by high inflation and dramatic tax increases. The energy price cap, decided by Ofgem, has been confirmed to increase, with forecasts predicting that the average annual bill in a...

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11 inspiring Substack newsletters covering culture, fashion, beauty, parenting and politics

Email newsletters are nothing new, but they’re back in full force thanks to paid newsletter platform Substack. With topics covering culture, politics, sports, beauty, crypto, food and more – you name it, there’s a Substack for it. But who are the biggest, and most interesting, voices? Let’s go back to the beginning. Substack is a subscription-based...

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Ben’s Vegan Kitchen on the future of food content: “If you’re taking five seconds too long, people will switch off”

When Ben Rebuck (Ben’s Vegan Kitchen) began posting vegan food content on Instagram, he would upload a photo of a dish and share cooking instructions in the captions. These days, it’s all about video content – the shorter the better. “Now, you want to see a video on how to cook a full meal in like 20 seconds....

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As food prices rise, meet the influencers utilising their platforms to provide affordable meal planning and recipe inspiration

As the cost of living crisis unfolds, and UK inflation reaching 10.1% in July, creators are using their platforms to help their audiences stretch their money through budget-friendly meal ideas. According to The Guardian, the Food Standards Agency found 76% of UK consumers are concerned about food prices over the next three years. The average annual food bill...

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The cost of living crisis: 8 financial influencers educating audiences about money across TikTok, Instagram and YouTube

The cost of living crisis is on everyone’s mind. A rise in energy bills has been a brewing issue since the pandemic but it has been exacerbated by high inflation and dramatic tax increases. The energy price cap, decided by Ofgem, has been confirmed to increase, with forecasts predicting that the average annual bill in a...

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11 inspiring Substack newsletters covering culture, fashion, beauty, parenting and politics

Email newsletters are nothing new, but they’re back in full force thanks to paid newsletter platform Substack. With topics covering culture, politics, sports, beauty, crypto, food and more – you name it, there’s a Substack for it. But who are the biggest, and most interesting, voices? Let’s go back to the beginning. Substack is a subscription-based...

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Inside TikTok’s #DinnerParty, where influencers are sharing recipes, tablescaping plans and budget-friendly party tips

As the cost of living crisis worsens and energy bills have begun to soar, people are opting to stay in. But as we pivot into a daunting economic period, which coincides with regaining our freedoms post-pandemic, dinner parties are back in full-swing and party-goers are documenting their evenings on TikTok. #DinnerParty currently has 667.8 million views...

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News

The need-to-know latest from the influencer space.

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YouTuber Murad Merali addresses uncovered foot fetish videos and racist remarks: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision-making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to our...

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Latest influencer news, pregnancies, engagements and house moves: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision-making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to our...

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KSI and Logan Paul’s beverage brand is announced as Arsenal FC sponsor: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision-making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to our...

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Comedian Munya Chawawa stars in new animated film alongside Kevin Hart and The Rock: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision-making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to our...

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Influencer campaigns

The creativity driving the industry.

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Campaigns South Korea: virtual influencer Rozy partners with Singapore Tourism Board to drive demand for travel

Welcome to the world of K-influencers. We invite you to the unique market of Korean influencers dipping into the diverse spectrum of roles as brand ambassadors, new trendsetters, product developers, salesman, and live commerce sales hosts. From the latest collaborations to rising campaign styles and aspiring influencers, we explore what’s new and working in Korea....

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Campaigns UK: Demi Colleen partners with Tinder to promote its new Festival Mode feature, created in partnership with Live Nation

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in...

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Campaigns Middle East: what food brands can learn from Ameer Abuzinadah and Abdulrahman’s unique collaboration with KFC

Entering a new territory can be intimidating for brands – especially when you don’t know who’s who, or who’s working with who. To make things easier, we’ve rounded up the latest campaigns making an impact in the Middle East. Not only are we mapping out the influencer scene in the UAE, Kuwait, and Saudi Arabia,...

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Campaigns UK: Emily Clarkson partners with Sweaty Betty to sponsor her online fitness community

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in...

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Industry insights

Exclusive sessions with modern thought leaders.

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NFTs foundation seminar: their power, inside the controversies and creating NFT strategy

Developing an NFT strategy is an increasingly pressing matter for brands as many – from Nike to Gucci – launch projects in the space in collaboration with NFT artists who are emerging as a new and incredibly powerful kind of influencer. CORQ hosted a session with our founder and CEO Sara McCorquodale who delved into...

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Lessons from launching Vogue: insights from Alaina Vieru at Condé Nast Global

As part of our Brand Briefings – an exclusive online events series – CORQ’s CEO and founder Sara McCorquodale hosted a webinar with Alaina Vieru, senior manager, global brand licensing at Condé Nast Global. Vieru is a digital strategist with a focus on launching heritage publications into new markets. Her latest project? Vogue Scandinavia, which debuted in August...

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The metaverse: its history, where we are now and how you should start thinking about it

The metaverse is an increasingly prominent development in the world of digital, with many brands plotting how they make a move to trail blaze into the next era of the internet. But what actually is the metaverse and how should you start thinking about it? CORQ hosted an online session with our founder and CEO...

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The future of beauty journalism: insights from Sonia Haria, beauty director at The Telegraph

As part of our Brand Briefings – an exclusive online events series – CORQ’s editor Louise Whitbread hosted a webinar with Sonia Haria, beauty director of The Telegraph. Along with leading the publication’s beauty coverage, she also sits on the advisory board of the British Beauty Council and tirelessly campaigned for support of the beauty industry...

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Comment

Smart takes on digital culture.

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Bytesquad: what went wrong in the UK’s first TikTok content house?

In March 2020, three days before the first national lockdown, Fanbytes, which describes itself as “a team of social media and influencer marketing experts, helping brands to engage Gen Z audiences in the most interactive ways on the planet” opened the first UK content house – Bytesquad, with six creators pumping out TikTok content. Earlier

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Could anonymous Q&A app NGL make online trolling worse?

Influencers commonly post ‘ask me anything’ stickers on Instagram Stories to invite visible questions from their followers. Now there’s a new trend – hosting anonymous Q&As. Anonymous Q&A apps are nothing new – digital natives have seen the rise and decline of platforms such as Formspring and Ask.fm in the late 2000s and early 2010s

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Trends

Understand the present, forecast the future.

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Why TikTok audiences are engaging with relatable lifestyle content more than ever

Tidying, closet cleanouts, weekly food shops, ‘get un-ready with me’ – these are the mundane routines captivating TikTok’s attention. Welcome to AmbientTok. It marks a pivot from long-form vlogging content we’re accustomed to seeing on YouTube. If you’ve ever watched a 30-minute vlog, you know there’s plenty of B-roll (AKA filler content). Prepping a bubble bath, making...

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TikTok Middle East: everything you need to know about the Arabian Nights beauty trend

When it comes to beauty, TikTok draws inspiration from the least likely of places. Its latest source? Disney’s Aladdin – or at least one of the songs on its soundtrack – Arabian Nights is the backdrop to one of the app’s hottest makeup trends. The format is simple: as Will Smith’s Genie croons about being “caught in a dance” and...

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What’s hot in K-beauty? 10 trending products loved by influencers and their audiences

In the world of Korean beauty, hundreds of new products are launched every day. From utilising unique and local skincare ingredients, to must-have makeup tools and gadgets, the beauty scene is constantly growing. It’s an intriguing space, and the introduction of innovative, unconventional, trend-led products go on to infiltrate Western beauty trends also. So, what...

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Emerging food trends in Korea across TikTok, Naver and YouTube

Well known for its fast-paced culture, achieving daily routine speediness is nothing new for Koreans. However, as much as they’re quick to adapt to change in pursuit of this, Koreans are also keen to embrace new trends. Over the past few years, a handful of Korean food trends have swept across the globe, finding viral...

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Culture

The evolution of digital storytelling.

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Inside Webtoon – the creators’ platform generating big culture moments

Squid Game was without a doubt the biggest show of 2021, and it opened our western eyes to the possibilities and breadth of foreign talent. With audiences now more eager for new and exciting content than ever before, streaming services and publishers have to keep up with the expectation for award-winning, record-breaking shows. But how...

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Case Study: Nella Rose and her road to success, from fashion hauls to Netflix gigs

No one has quite the hold on the internet like Nella Rose. From YouTube to TikTok, her presence is widely adored by a mass digital audience. With almost 700,000 followers on YouTube, long-term collaborations with influencer-driven brands such as PrettyLittleThing, and notable personalities singing her praises, Nella has established herself as one of the most innovative and...

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Case Study: How Rio Ferdinand successfully pivoted from being one of England’s biggest football players to a digital media mogul

Hailed as one of England’s “greatest ever players”, Rio Ferdinand has now turned his sights to social media. In fact, the former football player-turned-TV pundit has made one of, if not the most phenomenal transitions from sport into digital this generation has arguably ever seen. After hanging up his boots in 2015, Ferdinand become the face of...

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Influencer podcast summer roundup: new shows, series returns and trends

The British Podcast Awards 2021 powered by Amazon Music saw over 140,000 votes cast for its Listeners Choice award (ultimately won by RedHanded, the true crime podcast hosted by Suruthi Bala and Hannah Maguire) confirming the growing grip podcasting is gaining on the British listening experience. Other big winners on the night included Fearne Cotton with...

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Reports

In-depth research across the digital landscape.

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Inside influencer hotspot FIVE Palm Jumeirah and its social strategy

Dubai is often dubbed the influencer capital of the world, but we’d argue there’s a more specific destination deserving of the title: FIVE. Luxurious and exclusive, this global hotel chain – particularly its Palm Jumeirah branch – is locally renowned as the emirate’s prime influencer hotspot. Lifestyle creators flock from all over the globe to take bikini...

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Ben’s Vegan Kitchen on the future of food content: “If you’re taking five seconds too long, people will switch off”

When Ben Rebuck (Ben’s Vegan Kitchen) began posting vegan food content on Instagram, he would upload a photo of a dish and share cooking instructions in the captions. These days, it’s all about video content – the shorter the better. “Now, you want to see a video on how to cook a full meal in like 20 seconds....

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Creators of TikTok’s The Unofficial Bridgerton Musical face Netflix lawsuit: TikTok weekly roundup

Hold the front page, there is a Bridgerton scandal afoot. The Unofficial Bridgerton Musical, written by composers Barlow and Bear, was hailed by the world as an example of the beauty of TikTok – what set it apart from the other social apps was the creativity of the fandom and how communities could pull together and make beautiful, fun, viral...

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A guide to Likee, TikTok’s biggest competition in the Middle East

It’s safe to say that we officially live in the golden age of TikTok. Today, there’s nothing that influences everything from food to beauty trends quite like the video-sharing app – but the same can’t be said of tomorrow. There are countless apps vying to replace TikTok in the number one spot, and in the Middle...

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ASA guidelines

Insights on the regulation of influencer platforms.

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Rules and regulations when working with influencers in South Korea

The influencer marketing industry is no longer new and upcoming, in 2022 it’s an established and lucrative approach for brands. However, globally the rules and regulations can differ vastly and understanding how regions approach paid partnerships and gifting is imperative when expanding into or entering a new market. In recent years, South Korea has suffered...

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Influencers currently being monitored by the ASA for non-compliance of regulations

In June 2021, the Advertising Standards Authority (ASA) introduced its list of non-compliant social media influencers. Often referred to as its “name and shame” list, it is used to call out repeat offenders “routinely failing to clearly disclose when they are advertising to consumers on their social media channel.” The initial list consisted of Chloe Ferry, Chloe Khan, Jodie Marsh and Lucy Mecklenburgh,...

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Influencer Marketing 101

Foundation knowledge for influencer marketers.

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Primary social and digital platforms used by influencers in South Korea

South Korea has the fastest internet connection in the world, and it’s no surprise that Koreans routinely turn to the internet for everything from information to entertainment. The social media landscape in particular is a mixture of domestic and global platforms. According to a report from marketing agency, Digital Business Lab, over 87% of the population...

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Primary social platforms for influencers in the Middle East across UAE, Kuwait and Saudi Arabia

Social media unites us all, but not always in the same place. TikTok may have taken over our digital consciousness, and Instagram might be pushing Reels across the globe, but creators and brands prioritise different platforms from country to country – and the Middle East is no exception. Here’s how preferences and content styles vary in...

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