insights Archive - CORQ

Will the fast food ads ban include influencer content? The government isn’t sure

Legislation to ban fast food adverts is going ahead and was confirmed in the Queen’s speech on May 11th. Since it was first introduced back in July 2020, the proposal to veto these adverts before the 9pm watershed – as well as a complete ban online – has been more than a little controversial. With no real

Question: can TikTok really become LinkedIn for Gen Z? The Newsfeed

First up, the government has laid its plans to protect users online in its Online Safety Bill, which could also see tech companies face up to £18 million worth of fines over harmful content. Clubhouse has finally made its Android debut, more than a year after iOS exclusivity. Although it is currently only available in the US, the voice-chat

Sister act: sister influencers creating charismatic content and platforms together

When it comes to influencer siblings, some lucky brands sometimes end up getting twice – or even three times – the star power for the price of one. By being born with a built-in best friend, influencer sisters and “twinfluencers” are capitalising on their sisterhood by working together as dynamic duos and trios – and

IGTV is finally happening thanks to these influencers’ must-watch content

There was a point last year when navigating Instagram Stories became a virtual minefield because you couldn’t move for Instagram Lives. At the peak of the pandemic in April 2020, Instagram Live usage skyrocketed 70%, as people sought connection and influencers fought to maintain their audiences’ attention. But then as isolation started to bite, digital

10 highly anticipated influencer books dropping this summer

With many rediscovering the pleasure of reading, there’s no denying the publishing industry is truly having a moment. Stuck at home in the past year with not much to do offline, where else could we turn to but the many books collecting dust on our shelves? As interest in books surged – figures from the

These influencers have quit being influencers after ten years of grafting

If you went back in time to the early noughties and asked a child what their dream job would be, they probably would have said popstar or footballer. I personally wanted to be a dolphin. But fast forward 20 years to the age of social media and the children and teens of today are now

Influencer hotlists

People embodying the zeitgeist.

More Influencer hotlists

Sister act: sister influencers creating charismatic content and platforms together

When it comes to influencer siblings, some lucky brands sometimes end up getting twice – or even three times – the star power for the price of one. By being born with a built-in best friend, influencer sisters and “twinfluencers” are capitalising on their sisterhood by working together as dynamic duos and trios – and

IGTV is finally happening thanks to these influencers’ must-watch content

There was a point last year when navigating Instagram Stories became a virtual minefield because you couldn’t move for Instagram Lives. At the peak of the pandemic in April 2020, Instagram Live usage skyrocketed 70%, as people sought connection and influencers fought to maintain their audiences’ attention. But then as isolation started to bite, digital

10 highly anticipated influencer books dropping this summer

With many rediscovering the pleasure of reading, there’s no denying the publishing industry is truly having a moment. Stuck at home in the past year with not much to do offline, where else could we turn to but the many books collecting dust on our shelves? As interest in books surged – figures from the

10 influencers sharing their incredible dental transformation journeys

For better or worse, nobody truly knows their own face until they’ve spent hours pretending not to stare at themselves on Zoom. Seeing ourselves from these new angles has led to a surge in demand for cosmetic treatments over the past year, particularly when it comes to our teeth. According to the British Orthodontic Society,

News

The need-to-know latest from the influencer space.

Question: can TikTok really become LinkedIn for Gen Z? The Newsfeed

First up, the government has laid its plans to protect users online in its Online Safety Bill, which could also see tech companies face up to £18 million worth of fines over harmful content. Clubhouse has finally made its Android debut, more than a year after iOS exclusivity. Although it is currently only available in the US, the voice-chat

Footasylum drops new YouTube show with Yung Filly and Darkest Man: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to

Twitter makes a play in music and Snapchat announces new original shows

The verdict is in. Donald Trump’s ban from Facebook has been upheld by the tech giant’s Oversight Board following January’s Capitol Building riots in Washington. However, the board says Facebook should make its final decision on what to do with Trump’s account in six months. This may not matter too much as the former president has already

Ex-Glamour editors launch IGTV beauty series Skin Deep: The Influencer Update

CORQ’s weekly drop of news and interesting happenings from the world of digital influence and those defining the agenda across social media. Read on for potential opportunities for your brand and information which may affect your decision making process on who to work with now. Want to receive The Influencer Update on email? Subscribe to

Campaigns

The creativity driving the industry.

Creative influencer Philip Colbert reveals #SaveTheLobster Adidas collab

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Amber Rose Gill, Sophie Hannah Richardson and Louise Boyce showed how they use sheet masks

Bluebella taps Drag Race influencers for Pride 2021 nonprofit campaign

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Makeup artist Danielle Marcan partnered with Estée Lauder on TikTok to recreate Kim Kardashian’s makeup look

Stella McCartney partners with Alice Aedy and Jack Harries’ Earthrise

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Fashion vlogger Lizzy Hadfield teamed up with Arket to share five spring looks in

Slay In Your Lane authors partner with Audible & Rebel Book Club on careers event

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. Want to receive this straight to your inbox? Email our client services manager Arabella Johnson on arabella@corq.studio. Fashion, beauty and lifestyle Paige Mariah teamed up with WonderSmile to transform her teeth, sharing an update with her

Industry insights

Exclusive sessions with modern thought leaders.

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Mastering influencer pricing with founder of SevenSix Agency, Charlotte Williams

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Charlotte Williams, founder of inclusive marketing and talent agency, SevenSix. An influencer herself, Charlotte founded her business after observing a lack of diversity in both campaigns and in the influencers who were invited to brand events. Diving further into the topic,

Navigating digital culture, with bestselling author Bolu Babalola

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Bolu Babalola, one of Twitter’s most authoritative voices on popular culture and author of Sunday Times bestseller, Love in Colour. Having started her media career as an assistant producer at BBC Comedy, Bolu made her writing breakthrough with her short story Netflix and Chill in

An insider’s guide to TikTok with Caley Routledge, Editorial Manager of TikTok

With the pandemic still dictating our daily lives, one thing that’s made the endless hours of lockdown pass a little quicker is TikTok. Since its early days showcasing overly complicated dance videos, the platform has developed rapidly over the last year to provide a diverse range of content. To learn more about what it’s like

Beauty in 2021 with Vogue beauty and lifestyle journalist Twiggy Jalloh

As part of our exclusive online events series, Brand Briefings, we hosted a webinar with Vogue lifestyle and beauty writer Twiggy Jalloh. Having started her career interning at the likes of Refinery 29, Twiggy joined the British Vogue team in 2018 and currently balances her role with her wellness podcast Take Ten with Twiggy and producing fashion and travel content for

Comment

Smart takes on digital culture.

Will the fast food ads ban include influencer content? The government isn’t sure

Legislation to ban fast food adverts is going ahead and was confirmed in the Queen’s speech on May 11th. Since it was first introduced back in July 2020, the proposal to veto these adverts before the 9pm watershed – as well as a complete ban online – has been more than a little controversial. With no real

These influencers have quit being influencers after ten years of grafting

If you went back in time to the early noughties and asked a child what their dream job would be, they probably would have said popstar or footballer. I personally wanted to be a dolphin. But fast forward 20 years to the age of social media and the children and teens of today are now

Niko Omilana’s London Mayor race proves YouTubers could win at politics if they wanted to

The results are in and YouTube’s very own Niko Omilana placed fifth in 2021’s London Mayoral Election. Ranking as the highest independent candidate with almost 50,000 votes (three times the votes of Hartlepool’s new MP Jill Mortimer), Omilana successfully beat several popular independent rivals including Laurence Fox and Piers Corbyn purely on “vibes”. While this

Gaslight, gatekeep, girlboss: the trend summing up how Gen Z feel about millennials

If you had to pick one, would you gaslight, gatekeep or girlboss? That’s the question posed by Twitter users right now and it’s quickly become Gen Z’s tongue-in-cheek version of the overused Millennial trope “live, laugh, love”. The joke started in the same place as 99% of the internet’s humour – Tumblr – where in

Trends

Understand the present, forecast the future.

Anime is taking over beauty, streetwear, culture and dance content

Some people are obsessed with Disney and Star Wars, but for others, they can’t get enough of the distinctive and beautiful style of Japanese animation, known as anime. Ever since more anime films and series were added to Netflix last spring – including acclaimed animation film company Studio Ghibli’s back catalogue – consumer searches for

Bad reviews are driving sales & Crocs are in: TikTok trends and talent hotlist

We’ve seen houses sold via TikTok, digital art, TikTok clips themselves being sold – is everything for sale these days? Well it would appear so, because Mackensie Newcomb is selling her wedding on TikTok. When the pandemic forced her to cancel her bougie Brooklyn bash in 2020, she immediately rebooked it for September 2021. But in the interim

Five manicure aesthetics set to drive nails content on social this summer

What do you do when half of your face is covered by a mask? Let your hands do the talking. COVID-19 has led to people moving away from lipstick to focus on bold eye looks, but now that’s extending to their nails for a complete head-to-fingers look. Neutrals, tortoiseshell, chromatic and ombré are out and

Inside FilmTok: the TikTokkers making movies viral via in-depth reviews

We spent 40% of our waking hours watching TV over the first lockdown, and the habit hasn’t let up since. With so much extra spare time to pore over old and new content alike, the film corner of TikTok exploded into a subgenre to rival its reading counterpart, BookTok. Whether they’re casual watchers dropping their

Culture

The evolution of digital storytelling.

Reasons for the audio boom? Content variety, less data and easy participation

Audio as a channel is most definitely here to stay. Both Spotify and Apple have released programmes in order to attract podcasters and content creators to their platforms and while Clubhouse’s downloads numbers continue to plummet, the company’s investment in content experimentation is bound to have a major impact and help to make it relevant

Black creators are driving the Clubhouse and podcast audio boom

In the race to dominate the podcast industry, Apple has asserted its position against Spotify following the launch of its upcoming Apple Podcast subscriptions – podcasters will be able to sell monthly subscriptions within the app for ad-free or bonus content. And, with over ten million people in the UK tuning into podcasts on a

How brands should utilise Clubhouse by its famous moderator Ashleigh Louise

Clubhouse has ten million weekly active users, according to statistics released by the company in April 2021. This is a steep increase from January when it had eight million, not to mention May 2020 when it had 1500. With growing interest in and usage of the app, it’s no surprise influencers are being born on

Inside Parler: the right-wing social platform set to be huge post-Trump

Remember Cambridge Analytica and its part in Brexit? Robert Mercer was the billionaire principal investor in the now-defunct data-driven messaging and information business. The business of, what in military circles is known as “psyops” or psychological operations – mass propaganda that works by acting on people’s emotions. Mercer is also Donald Trump’s single biggest donor.