insights Archive

From Swiftonomics to sandwiches: Six travel trends to watch on TikTok and how brands can capitalise

#Travel has been tagged in more than 44.1 million posts on TikTok as pleasure seekers use the platform as a search engine for their upcoming destinations, as well as inspiration for future plans. 34% of travellers were influenced by TikTok in 2022, according to the latest annual survey by MMGY Global, a travel and hospitality marketing...

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Daily Mail head of podcasts Jamie East on talent and the future of audio: “The influencer market has got too greedy”

The future of podcasting is in prioritising audio over video and appealing to the 50-plus audience, according to DMG Media’s head of podcasts. Jamie East also says that in order for the influencer industry to achieve long-term success, it must focus on improving its professionalism and agent-talent relationships. Key takeaways: Jamie East has worked in

Campaigns UK: India Morse partners with EE on its initiative to encourage people to learn British Sign Language

Welcome to CORQ’s monthly UK influencer campaign round-up – a snapshot of the most interesting campaigns and the people who are making them fly. Deaf personal trainer India Morse collaborated with EE on its “Support. It’s In Your Hands” campaign to encourage people to learn the basics of British Sign Language (BSL). Morse attended a...

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Eliza’s managing director Hannah Blake on its social success: “We average 30M monthly views”

Is the website dying? Talk to Eliza‘s managing director Hannah Blake and you certainly might think so. She tells CORQ that the start-up owned by Daily Mail and General Trust (DMGT) pivoted nimbly from an affiliates-based publishing model to a social-first business and has, since October 2023, increased its Instagram followers by 173% and more than

TikTok Shop enters new era of preloved luxury: Luxe Collective gains 1.2M likes and makes 100-plus sales on launch

TikTok recently announced a partnership with five preowned luxury fashion brands – Luxe Collective, Sellier Knightsbridge, Break Archive, Sign of the Times and Hardly Ever Worn It. Previously known for selling the likes of loo roll and lipsticks, this collaboration marks a new era for TikTok Shop with its leap into preloved luxury – and...

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Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
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DDA’s new creator division director Lucy Chaloner talks industry changes and the true meaning of strategy

Lucy Chaloner started out in traditional talent management, representing actors, presenters, comedians and TV writers. In late 2014, she began working with influencers and later joined M&C Saatchi Social, where she was head of talent for almost five years and helped build the careers of some of the biggest creators in the industry. Now, she...

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daily influencer intelligence

A constant stream of influencer talent recommendations
Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
Essential influencer regulations training

Start my trial

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

daily influencer intelligence

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