insights Archive - Page 4 of 149

Campaigns Scandinavia: Fashion creator Nina Sandbech partners with mall on Vogue-inspired campaign

Welcome to CORQ’s regular Scandinavia influencer campaign round-up, exploring the most impactful partnerships across Norway, Sweden and Denmark. Norwegian fashion creator Nina Sandbech collaborated with shopping centre Sandvika Storsenter to ponder: “Can everything be a Vogue cover?”. In an Instagram video, she visited shops in the centre while wearing different outfits, with the clip stopping...

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The power of #BookTok: 5 key topics on socials, from the rise of romantasy to crucial pre-order initiatives

From BookTubers (book YouTubers) to the success of #BookTok (32.3M posts), book content is extremely popular on socials and having a huge impact on sales. The fortunes of local bookshops have been turned around by TikTok trends inspiring Gen Z to read more and BookTokers encouraging people to shop locally. Publishers are taking note and...

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12 new statistics about UK influencer marketing and audience engagement in 2024

Brands should prioritise working with influencers that have audiences of 100K to 500K, according to CORQ’s widescale data review of influencer content in Q1 2024. Analysing adverts and organic content across lifestyle categories, our journalists found this segment was prolific in delivering high engagement. However, there are standout talents with smaller followings on Instagram who

Vinted is the first preloved platform to turn a profit: This is its winning social and influencer strategy

Vinted, one of the leading fashion resale platforms, recently announced it had made a profit for the first time, the first preloved digital retail site to do so. It turned a €20.4 million (£17.4 million) loss in 2022 into a €17.8 million (£15.2 million) profit in 2023. Social media and creators have played a vital part...

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From battling the cost-of-living crisis to the power of ugly: 4 of the hottest property trends on TikTok

TikTok’s love affair with DIY is part of its DNA – not surprising, given the platform came to prominence during lockdown when everybody was at home all the time. Trends such as dopamine interiors, shelfies and secret rooms all found their footing on TikTok, as did the renovators who have grown cult followings such as...

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A constant stream of influencer talent recommendations
Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
Essential influencer regulations training

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UK elections 2024: How influencers helped drive the London mayor youth vote in favour of Sadiq Khan

Labour’s Sadiq Khan has won a landmark third successive term as mayor of London, following the election on 2 May, and will remain in post for another four years. Khan received 43.8% of the votes cast (1,088,225 votes) and beat the Conservative candidate Susan Hall in second place by more than 276,000 votes. 13 politicians

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

daily influencer intelligence

Try CORQ. Insights

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